Creator and Instructor : Peter Kent
30-Day Money-Back Guarantee
8 hours of online video content
Basic knowledge and understanding on building a webpages.
Willingness to work on a website to implement what you learn.
How to rank a website on top of search engines.
Do it yourself (DIY) or Supervise a team to do the SEO job.
You’ll learn SEO concepts under the following topics
Keywords: a Channel to Your Prospects
Brainstorming Your Keywords
Google AdWords Keyword Planner
Using Keyword Analysis Tools
Planning Keyword Strategies
SEO Starts Before You Build
Choosing a Viable Domain Name
Choosing the Right Host
Choosing the Right Development Tool
Why You Need TLS and a Mobile-Ready Site
Secure Sites – Becoming More Important
Why You Need TLS and a Mobile-Ready Site
Avoiding Things That Hurt SEO
Understanding the Search Results
Content is Not King! (But it Is Very Important)
You Need High Quality Content
Creating (or Buying) Content
More Sources of Content
Duplicate Content: Can it Hurt?
robots.txt & the robots Meta Tag
How Structured Data Markup Can Boost Your Pages
Picking a Markup Format
Using Markup Tools
Customizing Your Google Search Results with Markup
Creating XML Sitemaps
Submitting Your Sitemap via Webmaster Accounts
Submitting URLs through Webmaster Accounts
Search Engines vs. Search Directories
How Directories Help You
Finding More Directories
What Webmasters Console Do For You
Registering Your Site and Submitting Your Sitemap to Google
Google Console Setup
The Google Console Search Appearance Area
The Google Search Traffic Area
The Google Console Crawl Area
The Google Console Security Issues, Resources, & Settings
Dissecting Local-Search & Map Results
How the Search Engines Know Where You Are
Grabbing Control of Your Business Listing
More “Localization” Techniques
Finding Local-Focus Directories
How Google Revolutionized Search with Link Analysis
Five Ways Links Help You
Two Types of Links: “Real” vs. “Fake”
Finding Pseudo PageRanks
The Anatomy of a Link
Putting Keywords into the Anchor Text
Google bomb Lives
A “Natural” Link Profile
The 1st Place to Look for “Low Hanging Fruit”
Link Analysis Tools: Who Links to Your Competitors?
Performing a Link Analysis with Majestic
Social Networking Links
Low Value/No Value Links
Mentioning Your Site in Forums (Be Careful!)
Buying Links (Google Always Hates It)
The Ideal Link Generation Process: “Link Bait”
The Future of Link Building? The PR Model
In this course, you’ll learn and implement SEO strategies that work.
You’ll be able to take your website to the top pages in search engines like Google.
SEO is all about appearing on top of search results when your customers search for your industry related keywords. Does your website appear on top?
If your answer is negative, you must take up this course. On completing this course, you’ll have a firm understanding of what is SEO and what you need to do to appear on top of search engines and skyrocket your website traffic.
SEO is one of the most misinterpreted subjects in marketing. This is because of a few marketers that try to game the system. As a result, the whole SEO system is seen as a spam. But at the heart of it, SEO is very simple. This course explains it well.
Are you a small business owner depending heavily on your website?
Are you a web developer that want to do a better job to your clients in building sites that perform well in search engines?
Are you employed in a company and responsible to optimize your employer’s website in search engines?
Are you a business owner who hired an SEO agency and want to know if they do a good job?
Are you going to hire an SEO agency soon but heard a few horror stories about their goof ups.
Whatever be your situation, you’ll learn valuable tips from this course to handle your situation better.
At the end of this course, you’ll have developed a solid understanding of SEO. You’ll be in a better position to supervise developers and SEO agencies and make sure they do the right job.
If you are a person who develop, own or manage websites.
For developers who want to better understand optimization of client or employer sites.
Non-technical people who manage websites and want to avoid scams.
Small business owners who want to learn how to gain more consistent inbound traffic to their website.
Business owners who want to oversee their SEO agency to ensure if they do a good job.
Online marketers who want to improve or brush up latest SEO developments.
Take SEO Training Course
Not Convinced? See what students say about this course.